The importance of polish and simplicity

Far too often analysts produce reports that are impossible for read for anyone that isn't an analyst themselves.
A natural reaction for people that don't understand something is get defensive and to start to look for problems. There are almost always areas of an analysis that can be attacked. Was the sample size large enough, is your web analytics data quality accurate enough, are you matching customers within your CRM properly etc.

Every marketer needs to be an analyst

Now, I'm not saying that every marketer needs to understand how to implement tracking codes, or have a masters degree in statistics, but if you want to compete and be successful you need a basic understanding of analytics to demonstrate why you are doing is worth what you are doing.

Often in large organizations marketers rely to heavily on their analytics teams to tell them what they should be measuring and how they should be measuring. They often ask the wrong questions, like "how is my campaign performing", when they should be asking "what is the story of my campaign"?

What fighting taught me about my career

I'd like to start by saying that I'm more of a hobbyist and fight fan than an actual fighter. My record of amateur and pro fights is an impressive 0-0. I have however been training in various martial arts over the past 20 years ranging from Tae Kwon Do, to Judo, to Brazillian Jiu-Jitsu, to Muay Thai Kickboxing. In all of these classes I have learned some valuable lessons that I've been able to apply to many other facets of my life, most specifically my career.

3 steps to measure success for an internal social media community

Step 1: Figure out what your goal is

Define why you are doing what you are doing. This should be something that adds value to the business. If you don’t know this, and aren’t scrambling to define this right now, then you should maybe start looking for a new job now before you’re laid off. Why not be proactive about it, right?
Some example goals for an internal social media community could be to increase employee productivity, increase employee satisfaction or spread knowledge across the organization.

A Measurement Plan for any Marketing Campaign

1. Understand your goal
If you don't know why you're doing something, what will you answer when someone asks you why you are doing something? I am always surprised by the number of people that initiate a marketing campaign without a clear, measurable goal.

Some examples: sell items, generate leads, move prospects through a funnel, educate prospects, raise awareness of your product

User login

Powered by Drupal
Subscribe to Simon Austin - Analyst Insights RSS