After a good run at BlackBerry I decided it was time to try something new. I had a decision to make between going to Accenture and Sun Life. I chose Sun Life because the role was interesting, and I didn’t want to be on the road 75% and away from my young family.
I was brought on to lead a $40M, multi-year initiative to implement cutting-edge Marketing Automation and Real-Time Decision Engine solutions, laying the groundwork for personalized digital client engagement.
A big part of the role was modernizing our data—moving it from legacy systems into a Big Data architecture that powered both analytics and marketing efforts. We scaled these tools beyond the web, integrating them into our call centers and mobile app to create a seamless, multi-channel experience.
With a team of 16+ project managers and business analysts, I ensured we delivered on time and on budget every year, turning a complex vision into a reality.